Danes Use Sex to Sell Speed Control

Bikini banditDanish “bikini bandits” are women who draw attention to speed limits in a different way and are successfully slowing traffic down.

As speed is identified as the cause of 25% of Danish crashes, and 70% of Danes speed, creative ideas are being sought. This one is, shall we say, controversial.

A movie about them was made by the Danish Road Safety Council.

Read the BBC article about it.

Go to the website and see the video. (warning: partially naked people).

Note: the image is the traffic sign for a 50 kilometer-per-hour zone (30 mph).

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