The Portland, Oregon Visitor’s Association (POVA) is doing a survey on how we should brand Portland!
POVA will identify the attributes of Portland and competing destinations; test three thematic approaches to the Portland brand; and test some very rough tagline options (meant only as starting points for the branding/design firm we will be hiring).
And you could win an I-Pod!
Portland…a better way to play
Portland…the place to be during global climate change and ozone depletion.
Their choices were really very silly. It’s clear they paid some firm a lot of money to come up with the concepts, but they don’t resonate with me at all.