Should the BTA rerun the Decide to Ride commercials? Developed in 2000, these six public service announcements were created to educate cyclists and motorists about critical safety issues, making the roads safer for everyone.
They are really good but they cost a ton to air. We’re already discussing the possibility with at least one TV station.
View the commercials and make comments.
It is nice to know that such ads are available. But it’s hard to know if it’s worth pursuing based on the information in this post.
Can you give us a better sense of how an ad buy would impact other BTA programs and priorities?
I feel like all the adds are pretty cheesey. To much humor for the seriousness of the issue. In addition the one wrong way one is pretty unclear I would not use it. It seems more like the wrong way girl is just not paying attention; then if you think about it you might realize she is on the wrong side of the road. Maybe better camera angle for that shot would have made it work better.
I like the look right ad even with the goofey sound track.
I do think education for EVERYONE is key please try to expand SRTS to include more adult workshops. As well as seeking more ways to educate all road users. Thank you BTA.
I have to agree, the wrong way one just doesn’t seem to communicate its message very clearly. Sorry, guys — otherwise I like them!
Perhaps we could get funding to the look back one.
I watched the ads (online) and have to say that as a biker they didn’t speak to me at all. I think you wasted some money there (ouch, are those my taxpayer dollars?). Not only that but putting them on TV is an even bigger waste of money. People turn off or tune out tv ads as a matter of routine now. Besides, you’re not marketing the latest room deodorizer or SUV, this is a public education effort we’re talking about. Promoting safety with 30 second TV ads tends to give viewers the impression this is just another optional life-style choice being made, like choosing between diet or regular cola. Please give the subject the level of importance it deserves!