This morning the BTA and partners launched the new Eye to Eye campaign with press conferences and events in both Portland and Eugene.
The speakers wonderfully conveyed the message of greater awareness, respect, and safety for all road users. In addition to the press conferences, more than 150 bike bells were distributed to morning commuters to help cyclists better share the path with pedestrians. Check out the photos below and keep an eye out for upcoming Eye to Eye events. The next one is Kidical Mass this Friday. Thanks to everyone who made our campaign launch a success!
