We’ve written previously about the variety of initiatives independently taken by workplaces and offices to encourage their employees to participate in the Bike Commute Challenge. NW Natural printed t-shirts for participating riders, Kittelson & Associates hosted breakfast for bike commuters, and New Relic offered a prize drawing for a television amongst their 42 riders.
Yet out of all the promotions we’ve come across this year, Capital Pacific Bank‘s initiatives to get their coworkers to #bikemore might take the cake (no pun intended). Capital Pacific, located in Southwest Portland, hosted the Bicycle Transportation Alliance last month for one of our Bike Commute Workshops and encouraged employees to attend by baking the world’s first bicycle to be composed of at least 80% sugar. Consisting of brownies, licorice, Rice Krispie treats, sprinkles and good ol’ fashion chocolate chip cookies, this sugary snack certainly provided the bank’s employees with an extra spark of energy to bike back up the hills during their evening commute. Capital Pacific’s Bike Commute Challenge team has achieved some great success this year; five riders have logged Bike Commute rates over 50%, and the team is featuring four participants who just picked up bike commuting this fall.
Thanks for hosting us, Capital Pacific Bank, and thanks for being a BTA Business Member! Best of luck with the rest of the Bike Commute Challenge, and we here at the BTA hope you invite us over next time you make another two-foot-wide bicycle comprised entirely of sugar.