New BTA Video: Wear Pants. Use Lights!

Strategies for Getting Around Without Bike Lights (or Pants) from BICYCLE TRANSPORTATION ALLIANCE on Vimeo.

The BTA considers bicycle lights a social must-have. It’s hard to share the road with people you can’t see. Oregon state law requires a front white light and a red rear light or reflector. Common courtesy requires front and rear lights.

In the BTA’s new Public Service Announcement, “Wm. Steven Humphrey’s Strategies for Getting Around Without Bike Lights (or Pants),” the all-too-common gaffe of forgetting one’s bike lights is compared to the unthinkable: going to work without clothes. Riding a bike at night without lights should be unthinkable, too.

This video would not have been possible without Mr. Humphrey, The Portland Mercury’s editor, who was willing to run around his office half naked, and The Portland Mercury’s staff, who was willing to put up with it.


Comments (2)

  1. Richard Masoner Permalink  | Jan 24, 2011 03:41pm

    Hilarious, but not so unthinkable! — I literally lost my pants while biking home from work one night: pant leg got caught in chainring on a fixed gear bike and before I knew it my right leg was completely ripped off and my tighty whiteys were completely exposed for the world to see.

    Whether pantless or lampless, you make do with what you have ( or don’t have as the case may be).

  2. Neil Fein Permalink  | Jan 27, 2011 06:39pm

    How silly! I actually ended up ripping my pants at work once; fortunately, I had a long coat with me that day. I have ended up without lights if a battery dies on a long ride; I try to bring a backup light, but sometimes I end up walking if I have to go where it’s dark. (I think this has happened one or twice over the years.)