Alice Awards

We want to thank everyone who came out to support us at the 2014 Alice Awards & Auction! Your support helps teach more kids how to ride safely, encourages more adults to take a bike to work, and makes bicycling better in our neighborhoods.

On behalf of everyone at the Bicycle Transportation Alliance, the students at Gilbert Heights Elementary pictured below, and all the kids at the schools where we teach: THANK YOU!



The Bicycle Transportation Alliance honored six individuals and groups including an Emerging Leader, a Bud Clark Lifetime Achievement Award, and a People’s Choice award decided by public voting at the Alice Awards & Auction on May 31st, 2014. Each award winner is an example of a person or group who exemplifies the theme of Investing in the Movement. The winners have truly made an investment here in Oregon for healthier communities, for economic development, and for making Oregon a better place to live and ride.

We h. You can read more about the winners below.

Alice Award
Kristin Dahl
Alice Award
Regence Bike Commute Team
Alice Award
Jenna Stanke
Emerging Leader Award
Briana Orr
Bud Clark Lifetime Achievement Award
Mike Cosgrove
People’s Choice Award
-Hopworks Urban Brewery
-New Relic
-VeloCult WINNER!

Alice Award
Kristin Dahl

Kristin is the Director of Destination Development for Travel Oregon. As part of her role, she has led Oregon’s bike-tourism development efforts over the past seven years, ensuring that our state is both a prominent cycling destination and the birthplace of innovative tourism development programs.

One of her most significant accomplishments is the development of the Bicycle Tourism Studio, a program that helps community stakeholders understand the bicycle travel market and how to develop their destination as a world-class, bicycle-friendly destination. This program is a spin-off from a broader tourism development program, the Oregon Rural Tourism Studio, which was awarded the Platinum-level Leader in Sustainable Travel award from National Geographic Traveler this past winter.

At the start of her tenure, Kristin re-ignited the Oregon Bicycle Tourism Partnership – a statewide work group geared involving hundreds to make Oregon a premiere bicycle travel destination – and shortly thereafter spearheaded the development of the state’s first and most comprehensive bicycle travel website,

Her best memories have been as a founding member of Oregon’s Scenic Bikeways Committee which provided her with the opportunity to ride nearly 2,000 miles of Oregon’s rural roads and contribute to the development of a network that currently boasts 11 officially jaw-dropping routes.

Kristin has also served as project manager for groundbreaking research including the Oregon Bicycle Travel Study, which demonstrated that bicycle travel equates to a $400 million impact in Oregon, and the Bike Manufacturing + Retail Study, which equates the statewide economic impact of bike manufacturing and retail at $440 million.

She is currently in the process of supporting the launch of the country’s first Bicycle Friendly Business program for the travel industry and the growth of her team at Travel Oregon. Most importantly, she is supporting the growth of her family with a baby girl due May 2014.

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Alice Award
Regence Bike Commute Team

While the Regence Bike Commute Team’s work to support coworkers in riding to work and make their company’s facilities, policies, and culture increasingly bike-friendly is valuable in its own right, their work to create and host the Portland Employers Bike Summit has had phenomenal impact on the larger community. The Regence Bike Commute Team has poured the lion’s share of time and talent into the development of the event, as well as positioned Regence as a company that believes in bicycling through their full sponsorship of the event and related costs and the participation in the event by executive staff. Partners at the BTA, the City of Portland, and local Transportation Management Associations have all played roles in the coalition delivering the Summit, but having this business engagement effort led by a prominent company in the Portland-Metro area’s business community is immensely valuable.

In 2013, over 100 individuals attended the Summit to learn from peers and compare notes on supporting bicycling in their workplaces. Professionals from all levels and roles within their companies left inspired with changes they could both make directly and advocate for within their workplaces.

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Alice Award
Jenna Stanke

Jenna Stanke is one of the Rogue Valley’s greatest assets. In a region not traditionally know for being supportive of bicycling, she has been extremely successful in forging partnerships between organizations, governments and agencies around the area to develop active transportation facilities. As a dedicated bicyclist herself, she “rides the talk” and frequently commutes the 45 minutes from Medford to White City for work. Jenna has become the go-to resource for all things bicycling in the Rogue Valley region and has been an active supporter of the economic development efforts of the Bicycle Benefits Program.

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Emerging Leader Award
Briana Orr

Briana is one of those rare catalysts that inspires others simply through her calm and consistent actions. As an undergraduate student a few years ago, she started a highly successful program at the U of O, matching discarded bicycles with incoming international students who needed transportation. The program quickly expanded due to high demand and now many UO students can have long-term access to a bicycle at little to no cost. Her pilot program was an inspiration and led to the creation of the Bike Program at University of Oregon, which Briana now manages in a professional capacity.

Bicycling has been a large piece of transportation to and around the U of O, but until Briana’s leadership, there was no organized entity that served and spoke on behalf of the campus. Briana’s work is incredible, and although only a few years out of undergraduate school, she is a major player in our region and is already connected with many bicycle professionals across the country. She is the epitome of an emerging leader in our field.

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Bud Clark Lifetime Achievement Award
Mike Cosgrove

Mike’s work benefits the whole of the Grant County community. Not only cyclists of all ages and skills, but local motels, cafes, campgrounds, and others have benefited from a boost to business from Mike’s promotions, assistance with tours, and maps. We now see more bikes on the road, commuters and casual riders, and cycling tourists. Because Mike tirelessly attends city council meetings and county meetings and sets up bike fairs, more people are aware of the ‘share the road’ program.

To encourage young people’s interest toward a lifelong activity, Mike wrote and received grants to purchase and restore a trailer and 30 bikes. His curriculum teaches bike safety and he travels to schools to improve riding skills for grade-school aged students and increased awareness of traffic around them. Mike also is trained as a bike mechanic, and immediately organized a community bike repair co-op in John Day. Co-located with the Grant County Chamber of Commerce, the space welcomed folks to use the co-op’s tools to do their own repairs.

A four-mile gravel path along the John Day River in John Day is one of Mike’s special local interests. He has devoted endless energy to promoting its installation and maintenance, and the trail is used daily by myriad dog walkers, families with strollers, hikers and people on bikes.

Mike is a selfless volunteer, committing much of his time to promoting cycling in Grant County and Oregon. His investment of energy in a community-wide cycling campaign is no small accomplishment. Our rural communities are taking tentative steps toward embracing new tourism opportunities and are beginning to realize the potential of bicycling through Mike’s efforts.

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People’s Choice Award

Three businesses were nominated who distinguished themselves as instrumental in forwarding a positive experience for our citizens and employees. Their contributions are exciting and unique, and our Awards committee felt they all deserve recognition in their own right. Click on the images below to head to Facebook and vote by sharing or liking one of the photos in our People’s Choice album. The winner, determined by who’s photo receives the most shares & likes on Facebook, will be announced at the Alice Awards & Auction on May 31st.

Hopworks Brewery
From the start, Hopworks Urban Brewery’s mission has been focused on sustainability. A big part of that has been to enthusiastically embrace bicycling as part of their business. From their brewery on SE Powell to the Bike Bar on N Williams, Hopworks has built restaurants that cater to people arriving by bike.

They host the world’s only bike-in Octoberfest, they regularly have customers picking up kegs by bike at the brewery, and they have electricity-generating bicycles helping power the Bike Bar.

New Relic
New Relic_PDX Bike_square
New Relic is a company that’s all about data, and when they opened their Portland office, they knew that creating a bike-friendly space was not only a critical element of the company’s culture but was also key to attracting top talent.

And they didn’t just plop your regular old office in the middle of downtown: they created a space where their employees feel welcome and creative, naming conference rooms after superhero fortresses and building a beautiful and functional environment to serve people who commute by bike, right in their lobby.

Velo Cult – WINNER!
Velo Cult is a place for long time bike nerds and new riders alike. They have created a place to hang out and meet friends that also happens to be a bike shop. They host weekly music events, local concerts and fundraisers, movie nights, bike talks, and square dances. Not a week goes by that some fun event appears on Velo Cult’s calendar that is as appealing to “the bike community” as it is to the community at large.

They truly care about creating a fun place for people to gather, share, and build relationships, and that’s what being an active community is all about.

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Alice is supported by our members, donors, and generous sponsors, including:

Major Sponsors

castelli-logo            river-city-bicycles-logo

Advocate Sponsors


bicycleattorney_240            American Assets Trust

Food & Beverage Sponsors

Hopworks Urban BrewerySpin-Catering-Logo---09_vectorized_square

Auction Donors

A Better Cycle
A.N.D. Cafe
Abraham Fixes Bikes
Adam Berger
Aeolus Endurance Sport
Alaska Airlines
Alder Creek Kayak
Amer Sports
Andina Restaurant
Artists Repertory Theatre
Atelier Lapchi
Bagel Sphere
Bamboo Sushi
Barlow Tavern
Base Camp Brewing Company
Beard’s Framing
Beau Soleil Vacation House
Bike Friday
Bike Gallery
Blackbird Wine Shop
Blitz Sports Bar
Bollywood Theater
Bowery Bagels
Brendon Farrell Design
Brooks Winery
Bud Clark
Builder By Bike
Bull Run Distilling Company
Caffe Mingo
Cameron Winery
Carey MacNaughton
Cascade Bicycle Club
Cascade Designs
Cathedral Ridge Winery
Chris King Precision Components
Chris Knott
Chrome Industries
Clear Creek Distillery
Clever Cycles
Co-Creative Pruning
Cog Wild Bicycle Tours
Columbia Sportswear
Common Ground Wellness Center
Community Cycling Center
Cross Crusade
Cycle Oregon
CZ Becker Company
David Forman
Deschutes Brewery
Elephants Delicatessen
Feast Portland
Full Sail Brewing Co.
Gladys Bikes
Goose Hollow Inn
Gore Bike Wear
Grace Morgan
Grand Central Bakery
Green Steam Carpet Clean
Gresser Vineyard
Ground Kontrol
Gung Ho Ministries Boutique
Henry’s Tavern
Hilton Eugene
Hollywood Theatre
Holy Cow
Hopworks Urban Brewery
Horny Toad Activewear
Hotlips Pizza
House Spirits Distillery
Jeff Bernards
Joel Finkelstein
JS May
KB Custom Framing
Ken Klos
Keystone Cafe
Laughing Planet Cafe
Le Bistro Montage
Leatherman Tool Group
Lemolo Baggage
LifeCycle Adventures
Lincoln Restaurant
Linnton Feed & Seed
Lloyd Center
Lompoc Brewing
Luke’s Frame Shop
MagicSpace Entertainment
Marc & Tala Schlossberg
McMenamins Crystal Ballroom
McMenamins, Inc.
Meriwether’s Restaurant
Metropolis Cycle Repair
Migration Brewing
Mimosa Studios
Mississippi Pizza
Mississippi Studios / BAR BAR
Momentum River Expeditions
Multnomah Arts Center
Nancy Kraemer
Niche Massage
Nick Ehlen
Noble Rot
North St. Bags
Nuestra Cocina
Nutcase Helmets
Oaks Bottom Forge
Oregon Shakespeare Festival
Oregon Zoo
Palio Dessert & Espresso House
Pastini Pastaria
PDX Pedicab
Pedal Bike Tours
Penner-Ash Wine Cellars
Pine State Biscuits
Po Campo
Por Que No? Taqueria
Portland Art Museum
Portland Children’s Museum
Portland Design Works
Portland Japanese Garden
Portland Nursery
Portland Timbers
Portland Trail Blazers
Portland’s Culinary Workshop
Portlandia Production Office
Proper Eats Market & Cafe
Provenance Hotels Portland
Randy Miller
Rapha North America
REI – Portland
Rep. Val Hoyle
Richard Potestio
River City Bicycles
Rob Sadowsky
Route 5 NW Wine Bar
Salt & Straw
Seven Corners Cycles
Simpatica Catering & Dining Hall
Snow Peak
Sobella Farms
Sock It To Me
Southeast Wine Collective
Spin Events Catering
St. Honore Boulangerie
Strawberry Cyclesport
Stumptown Coffee Roasters
Sugar Wheel Works
Susan Otcenas
Tabla Mediterranean Bistro
Tasty n Alder
The Box Social
The Joinery
The Lumberyard
The ReBuilding Center
The Waypost
Tiny’s Coffee
Toro Bravo
Trader Joe’s Hollywood
Travel Lane County
Treo Bike Tours
Urban Lace Jewelry
Vanilla Bicycles
Voodoo Doughnut
West End Bikes
Western Spirit Cycling Adventures
What’s the Scoop?
Widmer Brothers Brewing Co
Woven Rainbows
WTF Bikes
Yoga Refuge