Vision Zero is a traffic safety program with the goal to eliminate all road fatalities through road design, education, and enforcement. It is the idea that traffic fatalities and serious injuries from crashes are avoidable, and should not be tolerated. Our goal should be to eliminate traffic fatalities and serious injuries. The Portland Bureau of Transportation has adopted Vision Zero strategies in their two year Progress Plan, but it requires broad based support and cross collaboration between agencies.
We have been working with Oregon Walks, legislators, and their staff for several months to develop a new approach to achieving zero crashes, injuries, and fatalities on our roads. At its core, this approach will treat traffic fatalities and serious injuries as an epidemic. We believe that death and injury on our roads are not acceptable and we will no longer regard death and serious injuries as inevitable.
For us and our partners this work starts with better design and regulations of our roadways, sidewalks, intersections and transit stations. Vision Zero policy must increase resources to better enforce traffic laws to make our streets safer. It incorporates best practices from the social marketing world to change behaviors that are most likely to cause serious crashes.
The BTA and Oregon Walks released a joint report on Vision Zero with a slate of recommendations for both State and local governance. Read the full report here.